GROUP BUSINESSES
MASTIII
Sri Adhikari Brothers Group launched a music Channel, ‘Mastiii, in July, 2010. The commercial operation of the channel was started from September, 2010. The Music on Mastiii has a universal appeal, ranging from peppy to romantic and from retro to latest blockbusters. Keeping in mind the viewer’s mood during different day parts, the channel telecasts a mix of old and new Hindi songs.
Mastiii is the leading channel in Hindi Youth & Music genre in the Indian M&E industry. It was rated as the no. 1 television channel in the music genre. (Source: BARC)
DABANGG
Dabangg was the 1st channel in the Hindi General Entertainment channel space to follow a regional focused programming strategy. Realizing the special needs of regions – Bihar, Uttar Pradesh, Jharkhand and Uttarakhand, Dabangg, has a focused approach to cater to the audience tastes of these regions. The combined population of this region is 340 mn, which represents 37% of the population of Hindi GEC regions (source: Census of India, 2011). The channel USP is its ‘MultipliCity’ flavor in its daily programming.
DHAMAAL GUJARAT
Gujarat’s first and only Youth focused regional channel with a unique platform that offers a never before experienced combination of music, interaction, vibrancy and the hyperlocal nature of radio on TV.
MAIBOLI
Maiboli is a new Marathi channel launched in 2014. It was the most successful Marathi channel launch of 2014. It is a mirror of Marathi culture and heritage. At Maiboli viewers can listen to Marathi music, watch movies and plays. It has popular shows like M.. M.. Marathicha, Amritmanthan & Bolate Taare. Maiboli is a complete family channel, which entertains people of Maharashtra in the best possible way.
DILLAGI
After entertaining audiences with a mix of evergreen shows & blockbuster movies, Dillagi, from the house of Sri Adhikari Brothers Television Network Ltd, has now turned into a 100% movie channel. The continued adulation and growing demand has enabled Dillagi to bring blockbuster movies, featuring the biggest superstars of Bollywood, to the television screens of it’s audience. The movies featured on the channel are an eclectic mix of Family Drama, Romance, Thriller, Horror and Comedy.
Now, Dillagi proudly holds the position of the most loved movie channel in LC1 market. Dillagi can be enjoyed on DD Free Dish at channel number 64 and Dish TV at channel number 1600.
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