Sri Adhikari Brothers Network is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 4 decades.
The network is one of the largest content houses of India with extensive content library of 5500 hours and founder of the world’s most watched humour centric brand SAB TV.
SAB Network was the first to introduce and champion the sponsorship based model as a production house. This has primarily ensured that the Intellectual Property Rights (IPR) remain with the group. Very few production houses in India have such a rich archive of IPR to take advantage of.
A LEGACY OF FIRSTS :
Looking at the growth of digital media opportunities in today’s dynamic media landscape the company plans to foray into creation of various digital media IP such as short and long format content, music albums, audio books, podcasts, internet broadcasting etc.. These all new ventures will require sustained investments and time. Digital advertising in India has overtaken traditional TV advertising and the company seriously feels that by now focusing on New Age Digital Media opportunities it can script a great future. IP is the heart and soul of any media company and this company has always been built on commendable IPs which are still fondly remembered and respected.