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Entertainment |
Entertainment is a value based creative industry
that has been successful in drawing people right from the days
of the theatre.
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| Sociologist through out the world
is discovering the relationship between improved standard of
living and the need for entertainment as a de-stres sing medium. |
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| Favorable Indian demographics, growing
population, urbanization, rising income, and education levels
have lead to an increasing demand for infotainment tools, and
the willingness to spend on such tools have also increased exponentially. |
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| Rejuvenation of global interests in Indian culture
and art forms promise immense potential for the industry. Global studios
also have discovered the virtues of India as a production base for
entertainment content and have started sourcing it from the country |
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| Broad Band |
Broad Band provides a huge upside potential, as it
will enable digital delivery of content through secured, addressable
systems leading to a high growth in revenues and margins
With new distributions platforms like Broad-band & DTH, over 100
channels are likely to get launched in the next three years, we are
likely to see an upside to quality content programs and the leaders
in the segment stands to gain from the same.
Increasing demand from ex-patriate Indians and a booming overseas
market are showing an insatiable appetite for Indian entertainment
content.
Technology is an enabler, not a differentiator. Content is the key
differentiator |
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