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“Throughout the
centuries there were men who took first steps, down new roads,
armed with nothing but their own vision.”
Sri Adhikari Brothers Television Network Ltd has from its inception
in 1995 been the trendsetter in the Television arena. It has
been a pioneer in the field of television Programming and programme
content. |
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| The Company which
was started by brothers Mr. Gautam Adhikari & Mr. Markand
Adhikari in 1985 began as a small family owned business and
went on to become the first publicly- listed television production
company in India when it was listed on the BSE in 1995. |
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| “Nothing splendid has ever been achieved except
by those who dared believe that something inside them was superior
to circumstance.” |
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| After achieving leadership in the content production,
the company moved one notch further by forward integrating into broadcasting
as a logical extension of its existing business operations. The company
launched a Hindi General Entertainment Platform “SAB TV”
ON 23rd April 2000. SAB TV has the distinction of having won the hearts
of its viewers through the quality of its content and programming.
SAB TV soon re-positioned itself as a humour centric channel and with
the popularity of programs like “Office-Office”, “Yes
Boss” etc… soon achieved a brand equity of its own among
its comptetors. |
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| With the television industry booming & viewers
being continuously exposed to foreign channels, the demand for technically
superior content with new shows and formats are on the rise. The company
wanted to concentrate in the area of core competence since inception
i.e. the production of television software and after due deliberation
decided to enter into a deal for transfer the SAB TV brand and related
assets to SET satellite (Singapore) Pte Ltd on 15th April,2005 in
a deal worth US$ 13 million (United states Dollar Thirteen million
only) |
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| copyright
© 2005 - 2006. www.adhikaribrothers.com. All Rights Reserved. |
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